BIG DATA

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Big data is not about the amount of data, it's what we are able to do with it, how to create new opportunities, make better decisions for strategic moves and grow bigger!

Our big data enables your business to:

  • Discover failures, issues and defects in no time
  • Drive loyalty through getting to know your customers' behavior
  • Derisk your organization through recalculating risk portfolios in minutes
  • Brace for fraud before it affects you

Discover the value behind your data to cut costs, save time, develop new products and optimize offerings, and let high-powered analytics help you make smarter decisions.
Here’s how Big data can improve the tranditional systems

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Our big data solution can improve your network. Here’s how:

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Telcom use cases - Call detail records (CDRs)

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Our big data solution can process millions of CDRs per second in real time and identify any suspicious patterns. It's a distributed, dependable, and accessible service for gathering, aggregating, and transporting massive amounts of streaming data quickly. It allows for the long-term storage of data for root-cause analysis. This CDR analysis could be utilized to improve call quality and contribute to development of stronger marketing strategies.

Telcom use cases – Fraud detection

In both business-to-business and business-to-consumer situations, you may use our big data solution to create models that can detect unusual phone calls that could signal theft or hacking. It will assist you in becoming robust and performing replication tasks across multiple servers. Clients track user reputations and compute spam ratings for specific pieces of content while dealing with large inflows of data, resulting in extremely high write loads.

Telcom Use Cases - Churn-preventive approaches

BRgroup big data solution helps you on the cutting edge of customer experience figure out why some customers leave and how to stop others before they do. In cases we used clickstream data to calculate the speed of the downloaded data. This gives great proxy for understanding throughput speeds at the tower level, as well as handset speeds. We think it is crucial for all networks, as customers mostly leave after bad customer experience. A recent review confirms this:

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Telcom use cases- call drop analysis

A successful data analysis can help you identify handover issues, why natwork fails and what is your credit limit or outstanding balance.

BRgroup big data solution helps you on the cutting edge of customer experience figure out why some customers leave and how to stop others before they do. In cases we used clickstream data to calculate the speed of the downloaded data. This gives great proxy for understanding throughput speeds at the tower level, as well as handset speeds. We think it is crucial for all networks, as customers mostly leave after bad customer experience. A recent review confirms this:

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Telecom use cases – ETL offload

Long-running transactions (File -> DB, DB->DWH) can be offloaded hourly to Brgroup Big Data Solution, where they can be enriched with additional data and then transmitted back to DWH.

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Sales and marketing - 360 degree view of customer value, 360 personalized, location-based marketing campaigns, and next product to buy

You can have an enterprise-wide data lake of several petabytes, have a 360-degree unified view of the customer lifetime value based on usage patterns across time, products, and channels, and analyze an application log with our big data solution.

There’s a lot more:

  • You can track costumers’ web-site visits, viewed products
  • Segment your customers based on visited page details
  • Launch real-time campaigns when a customer enters a zone
  • Collect and create a ML model from all customers transactions to sell additional services to a customer
  • Integrate this data model with real-time streaming data to offer products with the right timing
  • Track users’ locations changes with real-time data flow and advertise a restaurant or shop to a customer
  • Use customer data to create dynamic billboard advertising based on real time rush hour and customer segmentation on a street.

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